Creative website for creative agency
Website design for a creative agency
This project is part of my internship project in which I had to design a website for a creative agency end to end.
Tools & methods used:
User research, UX Design and UI Design.
User research, competitive analysis, persona and scenario, wireframing, high fidelity prototyping, visual design and usability testing.
A website design project that gives you full freedom to be creative sounds like a boon to show your creative design skills but can also slide you away from user experience, user goals and business pain points.
I started this project with quick research by surfing through the internet reading articles and blogs to get an idea about the market, business and client pain points.
It helped to generate a hypothesis about the project and user needs. From my rough research, the findings I got were.
Clients will judge an agency through its previous work, agency resources and financial background.
To stand out agency needs to specialise in a niche-specific market and make their purposes clear.
People do not hire agency but their culture so it's important agency shows passion in their work.
Subscription basis payment system would be more desirable.
1. Need high conversion through website.
2. Website targets potential customers and market.
3. Inclusion of creativity in the website to stand out from the rest without compromising user experience.
1. Long navigation through agency websites without knowing whether it's worth their budget and time.
2. Getting overwhelmed by the number of services company oﬀers.
3.Unclear quotations with hidden charges and no option to keep track of their project progress after booking.
Business pain points
User pain points
Now it was time to bust my myths by gathering some in-depth data through user research. I conducted an online survey on around 30-40 people who were marketing managers, consultants or potential clients to gather insight about their past experiences with the creative agencies, what are their expectations from them and what problems do they face while working with them.
The survey included questions like:
How would you normally search for a creative agency?
How often would you trust an agency which provides quality services, is in your time and budget but has no major client list?
What method would you prefer for pricing?
Try to remember the last time you rejected a creative agency what was the reason?
What problems do you generally face with a creative agency?
Tell us the features/information which you would want your go-to-agency to have on their website?
Hypothesis vs User Research
User research helped to clear my myths and assumptions I made earlier on the project. One of the biggest was the payment method a client would prefer while booking a creative agency.
Other conclusions were:
Clients mostly come through referrals and recommendations rather than google search or social media.
The major client list is not a big issue until and unless the agency fits the client's time and budget.
Lack of communication can lead to problems like unclear quotations and charges, gaps between what was presented and what was delivered and lack of understanding of business needs
No option to keep track of progress resulted in skipping of project deadlines.
Clients wanted to book a niche-specific agency which can understand their business goals. They also wanted to have transparency between them through good communication both via offline and online mediums.
User pain points can be divided into four categories
I created a user flow to empathize with my user on each step of their user journey on the agency website. It helped me to come up with potential problems my user will face and ideas to solve them to make the user experience on website seamless and meaningful both while surfing the website and after booking the agency.